KAMAKURA'S RESEARCH


 



























 

Recent Publications (2007-2013)

An entire system (identification of strata and classification algorithms) for socioeconomic stratification of the Brazillian society
Kamakura, Wagner A. and Jose A. Mazzon (2013) Estratificação Socioeconômica e Consumo no Brasil, São Paulo, Brazil: Blucher www.pesquisasocioeconomica.com.br

How to design a concert program that attracts the largest audience
Kamakura, Wagner A. and Carl Schimmel (2013) "Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-analytic Random-Coefficients Model," International Journal of Research in Marketing 30, 129-142 [link].

Identifying the socials classes in an emerging economy and understading their consumption priorities
Kamakura, Wagner A and Jose A. Mazzon (2013) “Socioeconomic Status and Consumption in an Emerging Economy,” International Journal of Research in Marketing, 30, 4-18 [link]

Market-basket analysis that takes into account the purchasing sequence (people who bought A tend to buy B next)
Kamakura, Wagner A. (2012) "Sequential Market Basket Analysis," Marketing Letters, 23, 505-16 [link]

How "keeping up with the Joneses" is affected by recessions and economic expansions
Kamakura, Wagner A and Rex Du (2012) "How Economic Contractions and Expansions Affect Consumption Priorities" Journal of Consumer Research 39(2), 229-47 [link]

Identifying the true trends hidden behind the "trends"
Du, Rex and Wagner Kamakura (2012) "Quantitiative Trendspotting" Journal of Marketing Research 49(3), 514-36 [link] Appendix [link]

How domestic enterprises evolve into global ones
Kamakura, Wagner A., Maria A. Ramon-Jeronimo and Julio D. Vecino Gravel (2011) " A dynamic perspective to the internationalization of small-medium enterprises," Journal of the Academic of Marketing Science 40, 236-51 [link]

A tutorial (in Spanish) on Latent Class Analysis
Kamakura, Wagner A., Teodoro L Martinez and Juan S. Fernandez (2012) "Analisis de clases latentes," in Teodoro L. Martinez (Ed.) Tecnicas de analisis de datos en investigacion de mercados, Madrid: Ediciones Piramide

A tutorial (in Spanish) on Conjoint Analysis
Kamakura, Wagner A. and Teodoro L Martinez (2012) "Analisis Conjunto," in Teodoro L. Martinez (Ed.) Tecnicas de analisis de datos en investigacion de mercados, Madrid: Ediciones Piramide

How consumers learn from their neighbors even without talking to them
Du, Rex and Wagner A. Kamakura (2011) "Measuring Contagion in the Diffusion of Consumer Packaged Goods," Journal of Marketing Research, 48 (February) [link]

What you wanted to know about Marketing Research but was afraid to ask
Kamakura, Wagner A. (2010) Marketing Research (Editor) in Jagdish Sheth and Naresh Malhotra (Eds.) Wiley International Encyclopedia of Marketing, Hoboken, NJ: Wiley.

Improving the performance of your response model
Naik, Prasad, Michel Wedel and Wagner A. Kamakura (2010) "Multi-index binary response analysis of large data sets," Journal of Business and Economic Statistics, 28(1), 67-81 [link]

How to compare prices when the products are not comparable
Kamakura, Wagner A. and Sangkil Moon (2009), "Quality-adjusted price comparisons across internet retailers," International Journal of Research in Marketing, 26 (September), 189-96 [link]

Understanding how Americans spend their time
Kamakura, Wagner A. (2009), "American time-styles: A finite-mixture model for time-use analysis," Multivariate Behavioral Research 44(3), 332-361 [link]

Understanding how Americans spend their money
Du, Rex and Wagner Kamakura (2008),"Where did all that money go? An analysis of consumer expenditures in America ," Journal of Marketing, 72 (Nov.) 109-131 [link]

Benchmarking the marketing function of a global corporation across subsidiaries
Grewal, Dhruv, Gopal Iyer, Wagner A. Kamakura, Anuj Mehrotra and Arun Sharma (2008) "Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics," Journal of the Academy of Marketing Science , 23 (Fall), pp.346-350 [link]

How to find the best price you can get on a house
Samaha, Stephen A. and Wagner A. Kamakura (2008) "Location, Location, Location: Assessing the Market Value of Real Estate Property," Real Estate Economics , 36(4), pp.717-751 [link]

A review on "mining" choice data from large databases
Naik, P., M.Wedel, L. Bacon, A. Bodapati, E. Bradlow, W. Kamakura, J. Kreulen, P. Lenk, D. Madigan, A.Montgomery (2008) "Challenges and Opportunities in High Dimensional Choice Data Analyses," Marketing Letters , 19(4), 201-213 [link]

A review on cross-selling methodology
Kamakura , Wagner A. (2007) “Cross-Selling: Offering the Right Product to the Right Customer at the Right Time” in Lehzan Aksoy, Timothy Keiningham and David Bejou (Eds.) Profit Maximization through Customer Relationship Marketing , Haworth Press [link]

Do movie critics have any bearing on the box-office performance of a movie?
Boatright, Peter, Wagner A. Kamakura and Suman Basuroy (2007) "Reviewing the Reviewers: The Impact of Individual Film Critics on Box-office Performance," Quantitative Marketing and Economics, 5(4) 401-425 [link]

A review on latent-class models
De Sarbo, Wayne , Wagner A. Kamakura , Michel Wedel (2006), "Latent Structure Regression" in Grover, Rajiv and Marco Vriens (Eds.) The Handbook of Marketing Research , Thousand Oaks , CA : Sage Publications, 394-417

A new methodology for household lifecycle segmentation
Du, Rex and Wagner A. Kamakura (2006) "Household Lifecycles and Life Styles in America ," Journal of Marketing Research, 43 (February), 121-132 [link] Appendix [link]

Inferring political preferences within and across voting districts from election results
Kamakura , Wagner A. and Jose A. Mazzon (2007) "Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model," Political Analysis 15(1), 67-84 [link]

What's your share of your customers' wallet ?
Du, Rex, Wagner A. Kamakura and Carl Mela (2007) "Size and Share of Customer Wallet," Journal of Marketing 71(2) 94-113 [link]

How to measure competitive promotion effects when you don't know what the competition is doing
Moon, Sangkil, Wagner A. Kamakura and Johannes Ledolter (2007) "Estimating Promotion Response When Competitive Promotions Are Unobservable," Journal of Marketing Research 44, 503-515 [link]

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Choice Modeling

Challenges and Opportunities in High Dimensional Choice Data Analyses
Naik, P., M.Wedel, L. Bacon, A. Bodapati, E. Bradlow, W. Kamakura, J. Kreulen, P. Lenk, D. Madigan, A.Montgomery (2008) "Challenges and Opportunities in High Dimensional Choice Data Analyses," Marketing Letters , 19(4), 201-213 [link]

Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model
Kamakura , Wagner A. and Jose A. Mazzon (2007) "Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model," forthcoming at Political Analysis [link]

Modeling voter choice to predict the final outcome of two-stage elections
Kamakura , Wagner A, Jose A. Mazzon and Arnaud deBruyn (2006) "Modeling voter choice to predict the final outcome of two-stage elections," forthcoming at the International Journal of Forecasting [link]

Choice Models and Customer Relationship Management
Kamakura, Wagner, Carl F. Mela et al (2006) “Choice Models and Customer Relationship Management,” Marketing Letters , 16(4) 279-91 [link]

An Empirical Bayes Procedure for Improving Individual-level Estimates and Predictions from Finite Mixture Logit Models
Kamakura, Wagner and Michel Wedel (2004) "An Empirical Bayes Procedure for Improving Individual-level Estimates and Predictions from Finite Mixture Logit Models," Journal of Business and Economic Statistics 22(January), 121-5 [link]

Inferring market structure from customer response to competing and complementary products
Elrod, Terry et al (2002) "Inferring market structure from customer response to competing and complementary products," Marketing Letters, 13 (3): 221-232 [link]

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
Wedel, Michel et al. (1999) "Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling," Marketing Letters [link]

Modeling Multiple Category Brand Preference with Household Basket Data
Russell, Gary J. and Wagner A. Kamakura (1997), "Modeling Multiple Category Brand Preference with Household Basket Data," Journal of Retailing 73(4) 439-61 [link]

Modeling Consumer Choice Processes: Preference and Structural Heterogeneity
Kamakura, Wagner A., Byung-Do Kim and Jonathan Lee (1996), "Modeling Consumer Choice Processes: Preference and Structural Heterogeneity," Marketing Science, 15(2) 152-72 [link]

Implications for Asymmetry, Nonproportionality and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel, Wagner A. Kamakura and Wayne S. DeSarbo (1995), "Implications for Asymmetry, Nonproportionality and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models," Journal of Marketing Research, November [link]

Understanding Brand Price Competition with Macro and Micro Level Scanner Data
Russell, G. J. and W. A. Kamakura (1994), “Understanding Brand Price Competition with Macro and Micro Level Scanner Data,” Journal of Marketing Research, May, 289-303 [link]

Concomitant-Variable Latent Class Models for the External Analysis of Choice Data
Kamakura, W. A., M. Wedel and J. Agrawal (1994), "Concomitant-Variable Latent Class Models for the External Analysis of Choice Data," International Journal of Research in Marketing, November [link]

Issues in the Estimation and Application of Latent Structure Models of Choice
Ulf Bockenholt et al. (1994), "Issues in the Estimation and Application of Latent Structure Models of Choice," Marketing Letters [link]

Measuring Brand Value with Scanner Data
Kamakura, Wagner A., and Gary J. Russell (1993), "Measuring Brand Value with Scanner Data," International Journal of Research Marketing, April, 3-22 [link]

Incorporating Choice Dynamics in Models of Consumer Behavior
McAlister, Leigh et al. (1991), "Incorporating Choice Dynamics in Models of Consumer Behavior," Marketing Letters [link]

Estimating Flexible Distributions of Ideal Points
Kamakura, Wagner A. (1991), "Estimating Flexible Distributions of Ideal Points," Psychometrika, September [link]

The Estimation of Multinomial Probit Models: A New Calibration Algorithm
Kamakura, Wagner A. (1989), "The Estimation of Multinomial Probit Models: A New Calibration Algorithm," Transportation Science, November, 253-65 [link]

A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring
Kamakura, Wagner A. and Gary J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring," Journal of Marketing Research, November, 379-90 [link]

An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences
Kamakura, Wagner A. and Rajendra Srivastava (1986), "An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences," Marketing Science, Summer, 199-218 [link]

Predicting Choice Shares Under Conditions of Brand Interdependence
Kamakura, Wagner A. and Rajendra Srivastava (1984), "Predicting Choice Shares Under Conditions of Brand Interdependence," Journal of Marketing Research, 21, November, 420-34 [link]

The Use of Probabilistic Choice Models in Estimating Demand for New Product Concepts
Kamakura, Wagner A. and Rajendra Srivastava (1983), "The Use of Probabilistic Choice Models in Estimating Demand for New Product Concepts," Fred S. Zufryden (ed.), in Advances and Practices of Marketing Science

Predicting Market Shares for New Products: A Comparison of Probit and Logit Methodologies
Kamakura, Wagner A. (1981), "Predicting Market Shares for New Products: A Comparison of Probit and Logit Methodologies," R. K. Srivastava and A. Shocker (eds.), in Proceedings of the Second MSI Conference on Product Planning

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Market Segmentation

An entire system (identification of strata and classification algorithms) for socioeconomic stratification of the Brazillian society
Kamakura, Wagner A. and Jose A. Mazzon (2013) Estratificação Socioeconômica e Consumo no Brasil, São Paulo, Brazil: Blucher www.pesquisasocioeconomica.com.br

Socioeconomic Status and Consumption in an Emerging Economy
Kamakura, Wagner A and Jose A. Mazzon (2013) "Socioeconomic Status and Consumption in an Emerging Economy," International Journal of Research in Marketing, 30, 4-18 [link]

American time-styles: A finite-mixture model for time-use analysis
Kamakura, Wagner A. (2009), "American time-styles: A finite-mixture model for time-use analysis," Multivariate Behavioral Research 44(3), 332-361 [link]

Household Lifecycles and Life Styles in America
Du, Rex and Wagner A. Kamakura (2006) "Household Lifecycles and Life Styles in America," Journal of Marketing Research 43 (February) 121-132 [link] Appendix [link]

Introduction to the special issue on market segmentation
Wedel Michel , Kamakura Wagner (2002) "Introduction to the special issue on market segmentation," International Journal of Research in Marketing, 19 (3): 181-183 [link]

Unobserved Heterogeneity as an Alternative Explanation for Reversal Effects in Behavioral Research
Hutchinson, Wes, Wagner A. Kamakura and John Lynch (2000) "Unobserved Heterogeneity as an Alternative Explanation for Reversal Effects in Behavioral Research," Journal of Consumer Research 27(3) 324-44 [link]

Market Segmentation: Conceptual Methodological Foundations
Wedel, Michel and Wagner A. Kamakura (2000) Market Segmentation: Conceptual Methodological Foundations, Second Edition. Boston: Kluwer Academic Publishers

Marketing Segmentation: Conceptual and Methodological Foundations
Wedel, Michel and Wagner A. Kamakura (1998), Marketing Segmentation: Conceptual and Methodological Foundations, Boston: Kluwer Academic Publishers

Implications for Asymmetry, Nonproportionality and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel, Wagner A. Kamakura and Wayne S. DeSarbo (1995), "Implications for Asymmetry, Nonproportionality and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models," Journal of Marketing Research, November [link]

Life-Style Segmentation with Tailored Interview
Kamakura, Wagner A. and Michel Wedel (1995), "Life-Style Segmentation with Tailored Interviews," Journal of Marketing Research, 32(3) 308-317 [link]

Understanding Brand Price Competition with Macro and Micro Level Scanner Data
Russell, G. J. and W. A. Kamakura (1994), "Understanding Brand Price Competition with Macro and Micro Level Scanner Data," Journal of Marketing Research, May, 289-303 [link]

Concomitant-Variable Latent Class Models for the External Analysis of Choice Data
Kamakura, W. A., M. Wedel and J. Agrawal (1994), "Concomitant-Variable Latent Class Models for the External Analysis of Choice Data," International Journal of Research in Marketing, November [link]

Identifying Pan-European Value Segments
Kamakura, W. A., T. P. Novak, J.B. Steenkamp and T.M. Verhallen (1994), "Identifying Pan-European Value Segments," Recherche et Application en Marketing [link]

De Zoektocht naar de Europese Consument: Heilige Graal of Kansrijke Missie?
Steemkamp, J.B., T.M. Verhalen, J.H. Gouda, W. A. Kamakura and T.P. Novak (1993), "De Zoektocht naar de Europese Consument: Heilige Graal of Kansrijke Missie?" Tijdschrift voor Marketing, September, 17-23 [link]

Preference Segmentation and Viewing Choice Models for Network Television
Rust, Roland T., Wagner A. Kamakura and Mark I. Alpert (1992), "Preference Segmentation and Viewing Choice Models for Network Television," Journal of Advertising, March, 1-18 [link]

Values Segmentation: Exploring the Meaning of LOV
Kamakura, Wagner A., and Thomas P. Novak (1992), "Values Segmentation: Exploring the Meaning of LOV," Journal of Consumer Research, September, 119-131 [link]

Values Segmentation: A Model for the Measurement of Values and Value Systems
Kamakura, Wagner A. and Jose A. Mazzon (1991), "Values Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research, September, 208-21 [link]

A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring
Kamakura, Wagner A. and Gary J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring," Journal of Marketing Research, November, 379-90 [link]

A Least-Squares Procedure for Benefit Segmentation Based on Conjoint Experiments
Kamakura, Wagner A. (1988), "A Least-Squares Procedure for Benefit Segmentation Based on Conjoint Experiments," Journal of Marketing Research, May 1988, 157-67 [link]

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Marketing Analytics

Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-analytic Random-Coefficients Model
Kamakura, Wagner A. and Carl Schimmel (2013) "Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-analytic Random-Coefficients Model," International Journal of Research in Marketing 30, 129-142 [link]

Sequential Market Basket Analysis
Kamakura, Wagner A. (2012) "Sequential Market Basket Analysis," Marketing Letters, 23, 505-16 [link]

How Economic Contractions and Expansions Affect Consumption Priorities
Kamakura, Wagner A and Rex Du (2012) "How Economic Contractions and Expansions Affect Consumption Priorities" Journal of Consumer Research 39(2), 229-47 [link]

A Structured Dynamic Factor Model for Trendspotting
Du, Rex and Wagner Kamakura (2012) "A Structured Dynamic Factor Model for Trendspotting" Journal of Marketing Research 49(3), 514-36 [link] Appendix [link]

Measuring Contagion in the Diffusion of Consumer Packaged Goods
Du, Rex and Wagner A. Kamakura (2011) "Measuring Contagion in the Diffusion of Consumer Packaged Goods," Journal of Marketing Research, 48 (February) [link]

Multi-Index Binary Response Analysis of Large Datasets
Naik, Prasad, Michel Wedel and Wagner A. Kamakura (2009) "Multi-Index Binary Response Analysis of Large Datasets," Forthcoming at Journal of Business and Economic Statistics [link]

Where did all that money go? An analysis of consumer expenditures in America
Du, Rex and Wagner Kamakura (2008),"Where did all that money go? An analysis of consumer expenditures in America ," Journal of Marketing, 72 (Nov.) 109-131 [link]

Estimating Promotion Response When Competitive Promotions Are Unobservable
Moon, Sangkil, Wagner A. Kamakura and Johannes Ledolter (2007) "Estimating Promotion Response When Competitive Promotions Are Unobservable," Journal of Marketing Research 44, 503-515 [link]

Household Lifecycles and Life Styles in America
Du, Rex and Wagner A. Kamakura (2006) "Household Lifecycles and Life Styles in America," Journal of Marketing Research 43 (February) 121-132 [link] Appendix [link]

An Empirical Bayes Procedure for Improving Individual-level Estimates and Predictions from Finite Mixture Logit Models
Kamakura, Wagner and Michel Wedel (2004) "An Empirical Bayes Procedure for Improving Individual-level Estimates and Predictions from Finite Mixture Logit Models," Journal of Business and Economic Statistics 22(January), 121-5 [link]

Factor Analysis of Multivariate Count Data
Wedel, Michel Ulf Bockenholt and Wagner A. Kamakura (2003). "Factor Analysis of Multivariate Count Data," Journal of Multivariate Analysis 87, 356-69 [link]

The structure of self-reported affect: A mixed effects Poisson factor model
Böckenholt, Ulf, Wagner A. Kamakura and Michel Wedel (2003) "The structure of self-reported affect: A mixed effects Poisson factor model," British Journal of Mathematical and Statistical Psychology, 56(2), 215-30 [link]

Factor Analysis with Mixed Observed and Latent Variables in the Exponential Family
Wedel, Michel and Wagner A. Kamakura (2001) "Factor Analysis with Mixed Observed and Latent Variables in the Exponential Family," Psychometrika 66(4) 515-30 [link]

Exploratory Tobit Factor Analysis for Multivariate Censored Data
Kamakura, Wagner A. and Michel Wedel (2001) "Exploratory Tobit Factor Analysis for Multivariate Censored Data," Multivariate Behavioral Research 36(1) 53-82 [link]

Unobserved Heterogeneity as an Alternative Explanation for Reversal Effects in Behavioral Research
Hutchinson, Wes, Wagner A. Kamakura and John Lynch (2000) "Unobserved Heterogeneity as an Alternative Explanation for Reversal Effects in Behavioral Research," Journal of Consumer Research 27(3) 324-44 [link]

Factor Analysis and Missing Data
Kamakura, Wagner A. and Michel Wedel (2000) "Factor Analysis and Missing Data," Journal of Marketing Research 37(4) 490-98 [link]

Modeling Large Data Sets in Marketing
Balasubramanian, S., S. Gupta, W. Kamakura and M. Wedel (1998) "Modeling Large Data Sets in Marketing," Statistica Nerdelandica 52(3) 303-23 [link]

Marketing data, models and decisions
Wedel, M., W.A. Kamakura and U. Bockenholt (2000) "Marketing data, models and decisions," International Journal of Research in Marketing 17(2-3) 203-208 [link]

Life-Style Segmentation with Tailored Interviews
Kamakura, Wagner A. and Michel Wedel (1995), "Life-Style Segmentation with Tailored Interviews," Journal of Marketing Research, 32(3) 308-317 [link]

Estimating Flexible Distributions of Ideal Points
Kamakura, Wagner A. (1991), "Estimating Flexible Distributions of Ideal Points," Psychometrika, September [link]

Measuring Consumer Attitudes Towards the Marketplace with Tailored Interviews
Balasubramanian, Siva and Wagner A. Kamakura (1989), "Measuring Consumer Attitudes Towards the Marketplace with Tailored Interviews," with Siva Balasubramanian, Journal of Marketing Research, August, 311-26 [link]

Tailored Interviewing: An Application of Item Response Theory for Personality Measurement
Kamakura, Wagner A. and Siva Balasubramanian (1989), "Tailored Interviewing: An Application of Item Response Theory for Personality Measurement," Journal of Personality Assessment, 53, 502-19 [link]

Estimating Models with Limited (Binary) Dependent Variables
Gessner, Guy, Wagner A. Kamakura, Naresh Malhotra and Mark Zmijewski (1987), "Estimating Models with Limited (Binary) Dependent Variables," Journal of Business Research, 4, 1-17 [link]

Adapting Latent Trait Models for Attitude Scaling (1983)
Kamakura, Wagner A. "Adapting Latent Trait Models for Attitude Scaling (1983)," in Proceedings of the AMA 1983 Winter Conference

Latent Trait Theory and Attitude Scaling: The Use of Information Functions for Item Selection and Handling of 'Don't Know' Responses
Kamakura, Wagner A. and Rajendra Srivastava (1981), "Latent Trait Theory and Attitude Scaling: The Use of Information Functions for Item Selection and Handling of 'Don't Know' Responses," A. Mitchell (ed.), in Proceedings of the IX ACR Conference

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Productivity and Technical Efficiency

Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics
Grewal, Dhruv, Gopal Iyer, Wagner A. Kamakura, Anuj Mehrotra and Arun Sharma (2008) "Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics," Journal of the Academy of Marketing Science , 23 (Fall), pp.346-350 [link]

Location, Location, Location: Assessing the Market Value of Real Estate Property
Samaha, Stephen A. and Wagner A. Kamakura (2008) "Location, Location, Location: Assessing the Market Value of Real Estate Property," Real Estate Economics , 36(4), pp.717-751 [link]

Deterministic and Stochastic Approaches for Assessing Technical Efficiency
Dutta, Shantanu, Wagner A. Kamakura and Brian T. Ratchford (2004) "Deterministic and Stochastic Approaches for Assessing Technical Efficiency", in Christine Moorman and Don Lehman (Eds.) Cool Tools for Strategy: Data Analysis Methods

Country of Origin: A Competitive Advantage?
Agrawal, Jagdish and Wagner A. Kamakura (2000) "Country of Origin: A Competitive Advantage?" International Journal of Research in Marketing 16(4) 255-67 [link]

Productivity Assessment of Multiple Retail Outlets
Kamakura, Wagner A., Tomasz Lenartowicz and Brian T. Ratchford (1996), "Productivity Assessment of Multiple Retail Outlets," Journal of Retailing,72(4) 333-56 [link]

Measuring Market Efficiency and Welfare Loss
Kamakura, Wagner A., Brian T. Ratchford and Jagdish Agrawal (1988), "Measuring Market Efficiency and Welfare Loss," Journal of Consumer Research, December, 289-302 [link]

A Note on the Use of Categorical Variables in Data Envelopment Analysis
Kamakura, Wagner A. (1988), "A Note on the Use of Categorical Variables in Data Envelopment Analysis," Management Science, October, 1273-6 [link]

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Customer Satisfaction

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Neslin, Scott, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason (2006) "Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models," forthcoming at the Journal of Marketing Research [link]

Geographic patterns in customer satisfaction: An empirical investigation
Mittal, Vikas, Wagner A. Kamakura and Rahul Govind (2004) "Geographic patterns in customer satisfaction: An empirical investigation," Journal of Marketing (forthcoming) [link]

List Augmentation with Model Based Multiple Imputation: A Case Study Using a Mixed-Outcome Factor Model
Kamakura, Wagner A. and Michel Wedel (2003) "List Augmentation with Model Based Multiple Imputation: A Case Study Using a Mixed-Outcome Factor Model," Statistica Neerlandica 57(1) 46-57 [link]

Assessing the Service-Profit Chain
Kamakura, Wagner A., Vikas Mittal, Fernando de Rosa and Jose Afonso Mazzon (2002), "Assessing the Service-Profit Chain," Marketing Science, 21(3), 294-317 [link]

Satisfaction and repurchase
Mittal, Vikas and Wagner A. Kamakura (2001) "Satisfaction and repurchase ''Journal of Marketing Research 38 (1), 131-42 [link]

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CRM & Cross Selling

Cross-Selling: Offering the Right Product to the Right Customer at the Right Time
Kamakura , Wagner A. (2007) "Cross-Selling: Offering the Right Product to the Right Customer at the Right Time" in Lehzan Aksoy, Timothy Keiningham and David Bejou (Eds.) Profit Maximization through Customer Relationship Marketing , Haworth Press [link]

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Neslin, Scott, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason (2006) "Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models," forthcoming at the Journal of Marketing Researchr [link]

Size and Share of Customer Wallet
Du, Rex, Wagner A. Kamakura and Carl Mela (2007) "Size and Share of Customer Wallet," with Rex Du and Carl Mela, Journal of Marketing 71(2), 94-113 [link]

Choice Models and Customer Relationship Management
Wagner Kamakura, Carl F. Mela et al (2006) "Choice Models and Customer Relationship Management," Marketing Letters , 16(4) 279-91 [link]

Assessing the Service-Profit Chain
Kamakura, Wagner A., Vikas Mittal, Fernando de Rosa and Jose Afonso Mazzon (2002), "Assessing the Service-Profit Chain," Marketing Science, 21(3), 294-317 [link]

Satisfaction and repurchase
Mittal, Vikas and Wagner A. Kamakura (2001) "Satisfaction and repurchase ''Journal of Marketing Research 38 (1), 131-42 [link]

Identifying innovators for the cross-selling of new products
Kamakura, Wagner A, Bruce Kossar and Michel Wedel (2004) "Identifying innovators for the cross-selling of new products," forthcoming at Management Science [link]

Cross-selling through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction
Kamakura, Wagner A, Michel Wedel, Fernando de Rosa and Jose A. Mazzon (2003). "Cross-selling through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction," International Journal of Research in Marketing 20, 45-65 [link]

Applying Latent Trait Analysis in the Evaluation of Prospects for Cross-Selling of Financial Services
Kamakura, Wagner A., Sridhar Ramaswami and Rajenda K. Srivastava (1991), "Applying Latent Trait Analysis in the Evaluation of Prospects for Cross-Selling of Financial Services," International Journal of Research in Marketing, 329-49 [link]

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Forecasting

Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-analytic Random-Coefficients Model
Kamakura, Wagner A. and Carl Schimmel (2013) "Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-analytic Random-Coefficients Model," International Journal of Research in Marketing 30, 129-142 [link]

A Structured Dynamic Factor Model for Trendspotting
Du, Rex and Wagner Kamakura (2012) "A Structured Dynamic Factor Model for Trendspotting" Journal of Marketing Research 49(3), 514-36 [link] Appendix [link]

Multi-index binary response analysis of large data sets
Naik, Prasad, Michel Wedel and Wagner A. Kamakura (2010) "Multi-index binary response analysis of large data sets," Journal of Business and Economic Statistics, 28(1), 67-81 [link]

Modeling voter choice to predict the final outcome of two-stage elections
Kamakura , Wagner A, Jose A. Mazzon and Arnaud deBruyn (2006) "Modeling voter choice to predict the final outcome of two-stage elections," International Journal of Forecasting, 22, 689-706 [link]

A Bayesian Model for Pre-launch Sales Forecasting of Recorded Music
Lee, Jonathan, Peter Boatright and Wagner A. Kamakura (2003) "A Bayesian Model for Pre-launch Sales Forecasting of Recorded Music," Management Science 49(2) 179-96 [link]

Consumer Sentiment and Buying Intentions Revisited: A Comparison of Predictive Usefulness
Kamakura, Wagner A. and Guy Gessner (1986), "Consumer Sentiment and Buying Intentions Revisited: A Comparison of Predictive Usefulness," Journal of Economic Psychology, July, 197-220 [link]

The Usefulness of Consumer Sentiment in Predicting Consumer Expenditures
Leone, Robert and Wagner A. Kamakura (1983), "The Usefulness of Consumer Sentiment in Predicting Consumer Expenditures," R. Baggozzi and A. Tybout (ed.), in Proceedings of the X ACR Conference [link]

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Conjoint Analysis

Analisis Conjunto
Kamakura, Wagner A. and Teodoro L Martinez (2012) "Analisis Conjunto," in Teodoro L. Martinez (Ed.) Tecnicas de analisis de datos en investigacion de mercados, Madrid: Ediciones Piramide

A Multi-trait Multi-method Validity Test of Partworth Estimates
Ozer, Muammer and Wagner A. Kamakura (2003) "A Multi-trait Multi-method Validity Test of Partworth Estimates," in Anders Gustafsson, Andreas Herrmann and Frank Huber (Eds.), Conjoint Measurement:Methods and Applications (3rd Edition), Berlin: Springer [link]

The no-choice alternative in conjoint choice experiments
Haaijer, R, W.A. Kamakura and M. Wedel (2001) "The no-choice alternative in conjoint choice experiments," International Journal of Market Research 43(1) 93-106 [link]

Response Latencies in the Analysis of Conjoint Choice Experiments
Haaijer, Marinus E. Wagner A. Kamakura and Michel Wedel (2000) "Response Latencies in the Analysis of Conjoint Choice Experiments," Journal of Marketing Research 37(3) 376-82 [link]

Consumer Evaluations of Line Extensions: A Conjoint Approach
Lee, Moonkyu, Jonathan Lee and Wagner A. Kamakura (1996), "Consumer Evaluations of Line Extensions: A Conjoint Approach," Advances of Consumer Research 23: 289-95 [link]

Concomitant-Variable Latent Class Models for the External Analysis of Choice Data
Kamakura , W. A., M. Wedel and J. Agrawal (1994), "Concomitant-Variable Latent Class Models for the External Analysis of Choice Data," International Journal of Research in Marketing, November [link]

Estimating Flexible Distributions of Ideal Points
Kamakura , Wagner A. (1991), "Estimating Flexible Distributions of Ideal Points," Psychometrika, September [link]

A Least-Squares Procedure for Benefit Segmentation Based on Conjoint Experiments
Kamakura , Wagner A. (1988), “A Least-Squares Procedure for Benefit Segmentation Based on Conjoint Experiments,” Journal of Marketing Research, May 1988, 157-67 [link]

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Data Fusion

List Augmentation with Model Based Multiple Imputation: A Case Study Using a Mixed-Outcome Factor Model
Kamakura, Wagner A. and Michel Wedel (2003) "List Augmentation with Model Based Multiple Imputation: A Case Study Using a Mixed-Outcome Factor Model," Statistica Neerlandica 57(1) 46-57 [link]

Cross-selling through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction
Kamakura, Wagner A, Michel Wedel, Fernando de Rosa and Jose A. Mazzon (2003). "Cross-selling through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction," h International Journal of Research in Marketing 20, 45-65 [link]

Factor Analysis and Missing Data
Kamakura, Wagner A. and Michel Wedel (2000) "Factor Analysis and Missing Data," Journal of Marketing Research 37(4) 490-98 [link]

Statistical Data-Fusion for Cross-Tabulation
Kamakura, Wagner A. and Michel Wedel (1997), "Statistical Data-Fusion for Cross-Tabulation," Journal of Marketing Research 34(4), November, 485-498 [link]

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Diffusion of Innovations

Measuring Contagion in the Diffusion of Consumer Packaged Goods
Du, Rex and Wagner A. Kamakura (2011) "Measuring Contagion in the Diffusion of Consumer Packaged Goods," Journal of Marketing Research, 48 (February) [link]

Identifying innovators for the cross-selling of new products
Kamakura, Wagner A, Bruce Kossar and Michel Wedel (2004) "Identifying innovators for the cross-selling of new products," forthcoming at Management Science [link]

Diffusion Models with Replacement and Multiple Purchases
Balasubramanian, Siva, Wagner A. Kamakura and Brian T. Ratchford (2000) "Diffusion Models with Replacement and Multiple Purchases," in Vijay Mahajan, Jerry Wind and Eitan Muller (Eds.), New Product Diffusion Models, Boston: Kluwer Academic Publishers

Long-Term View of the Diffusion of Durables: A Study of the Role of Price and Adoption Influence Process via Tests of Nested Models
Kamakura, Wagner A. and Siva Balasubramanian (1988), "Long-Term View of the Diffusion of Durables: A Study of the Role of Price and Adoption Influence Process via Tests of Nested Models," International Journal of Research in Marketing, 5, 1-13 [link]

Long-Term Forecasting with Innovation Diffusion Models: The Impact of Replacement Purchases
Kamakura, Wagner A. and Siva Balasubramanian (1987), "Long-Term Forecasting with Innovation Diffusion Models: The Impact of Replacement Purchases," Journal of Forecasting, March, 1-19 [link]

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Pricing and Sales Promotion

Quality-adjusted price comparisons across internet retailers
Kamakura, Wagner A. and Sangkil Moon (2009), "Quality-adjusted price comparisons across internet retailers," International Journal of Research in MarketingI, 26 (September), 189-96 [link]

Estimating Promotion Response When Competitive Promotions Are Unobservable
Moon, Sangkil, Wagner A. Kamakura and Johannes Ledolter (2007) "Estimating Promotion Response When Competitive Promotions Are Unobservable," Journal of Marketing Research 44, 503-515 [link]

Chain-wide and Store-level Analysis for Cross-Category Management
Kamakura , Wagner A and Wooseong Kang (2007) "Chain-wide and Store-level Analysis for Cross-Category Management," Journal of Retailing 83(2) 159-70 [link]

Optimal Bundling and Pricing under a Monopoly: ContrastingComplements and Substitutes from Independently Valued Products
Venkatesh, R and Wagner A. Kamakura (2003) "Optimal Bundling and Pricing under a Monopoly: ContrastingComplements and Substitutes from Independently Valued Products", Journal of Business 76(2), 211-31 [link]

Country of Origin: A Competitive Advantage?
Agrawal, Jagdish and Wagner A. Kamakura (2000) "Country of Origin: A Competitive Advantage?" International Journal of Research in Marketing 16(4) 255-67 [link]

Measuring Market Efficiency and Welfare Loss
Kamakura, Wagner A., Brian T. Ratchford and Jagdish Agrawal (1988), "Measuring Market Efficiency and Welfare Loss," Journal of Consumer Research, December, 289-302 [link]

Understanding Brand Price Competition with Macro and Micro Level Scanner Data
Russell, G. J. and W. A. Kamakura (1994), "Understanding Brand Price Competition with Macro and Micro Level Scanner Data," Journal of Marketing Research, May, 289-303 [link]

A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring
Kamakura, Wagner A. and Gary J. Russell (1989), “A Probabilistic Choice Model for Market Segmentation and Elasticity Structuring,” Journal of Marketing Research, November, 379-90 [link]

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Retailing

Sequential Market Basket Analysis
Kamakura, Wagner A. (2012) "Sequential Market Basket Analysis," Marketing Letters, 23, 505-16 [link]

Quality-adjusted price comparisons across internet retailers
Kamakura, Wagner A. and Sangkil Moon (2009), "Quality-adjusted price comparisons across internet retailers," International Journal of Research in MarketingI, 26 (September), 189-96 [link]

Chain-wide and Store-level Analysis for Cross-Category Management
Kamakura, Wagner A. and Wooseong Kang (2007) , "Chain-wide and Store-level Analysis for Cross-Category Management," Journal of Retailing, 83(2), 159-70 [link]

Assessing the Service-Profit Chain
Kamakura, Wagner A., Vikas Mittal, Fernando de Rosa and Jose Afonso Mazzon (2002), "Assessing the Service-Profit Chain," Marketing Science, 21(3), 294-317 [link]

Modeling Multiple Category Brand Preference with Household Basket Data
Russell, Gary J. and Wagner A. Kamakura (1997), "Modeling Multiple Category Brand Preference with Household Basket Data," Journal of Retailing 73(4) 439-61 [link]

Productivity Assessment of Multiple Retail Outlets
Kamakura, Wagner A., Tomasz Lenartowicz and Brian T. Ratchford (1996), "Productivity Assessment of Multiple Retail Outlets," Journal of Retailing,72(4) 333-56 [link]

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Political Marketing

Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model
Kamakura , Wagner A. and Jose A. Mazzon (2007) "Accounting for Voter Heterogeneity Within and Across Districts With a Factor-Analytic Voter Choice Model,"Political Analysis, 15(1),67-84 [link]

Modeling voter choice to predict the final outcome of two-stage elections
Kamakura , Wagner A, Jose A. Mazzon and Arnaud deBruyn (2006) "Modeling voter choice to predict the final outcome of two-stage elections," International Journal of Forecasting, 22, 689-706 [link]

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Other

A dynamic perspective to the internationalization of small-medium enterprises
Kamakura, Wagner A., Maria A. Ramon-Jeronimo and Julio D. Vecino Gravel (2011) " A dynamic perspective to the internationalization of small-medium enterprises," Journal of the Academic of Marketing Science 40, 236-51 [link]

Where did all that money go? An analysis of consumer expenditures in America
Du, Rex and Wagner Kamakura (2008),"Where did all that money go? An analysis of consumer expenditures in America ," Journal of Marketing, 72 (Nov.) 109-131 [link]

Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics
Grewal, Dhruv, Gopal Iyer, Wagner A. Kamakura, Anuj Mehrotra and Arun Sharma (2008) "Evaluation of Subsidiary Performance: Combining Marketing Process and Marketing Outcome Performance Metrics," Journal of the Academy of Marketing Science , 23 (Fall), pp.346-350 [link]

Location, Location, Location: Assessing the Market Value of Real Estate Property
Samaha, Stephen A. and Wagner A. Kamakura (2008) "Location, Location, Location: Assessing the Market Value of Real Estate Property," Real Estate Economics , 36(4), pp.717-751 [link]

Reviewing the Reviewers: The Impact of Individual Film Critics on Box-office Performance
Boatright, Peter, Wagner A. Kamakura and Suman Basuroy (2007) "Reviewing the Reviewers: The Impact of Individual Film Critics on Box-office Performance," Quantitative Marketing and Economics, 5(4) 401-425 [link]

Is silence golden? An inquiry into the meaning of silence in professional product evaluations
Kamakura , Wagner A., Suman Basuroy and Peter Boatright (2006) "Is silence golden? An inquiry into the meaning of silence in professional product evaluations," Quantitative Marketing and Economics [link]

Country of Origin: A Competitive Advantage?
Agrawal, Jagdish and Wagner A. Kamakura (2000) "Country of Origin: A Competitive Advantage?" International Journal of Research in Marketing 16(4) 255-67 [link]

The Economic Worth of Celebrity Endorsers: An Event Study Analysis
Agrawal, Jagdish and Wagner A. Kamakura (1995), "The Economic Worth of Celebrity Endorsers: An Event Study Analysis," Journal of Marketing , July [link]

The Usefulness of Consumer Sentiment in Predicting Consumer Expenditures
Leone, Robert and Wagner A. Kamakura (1983), "The Usefulness of Consumer Sentiment in Predicting Consumer Expenditures," R. Baggozzi and A. Tybout (ed.), in Proceedings of the X ACR Conference

Legal Services Marketing: An Empirical Investigation of the Interrelationship among Marriage Dissolutions, Personal Bankruptcy and Unemployment
Gessner, Guy and Wagner A. Kamakura (1985), "Legal Services Marketing: An Empirical Investigation of the Interrelationship among Marriage Dissolutions, Personal Bankruptcy and Unemployment," N.K. Malhotra (ed.), in Developments in Marketing Science , Vol. VIII

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