Description: Description: C:\Users\wak2\Dropbox\Research in Progress\ABEP\Estratificação Socioeconômica e Consumo no Brasil_files\RICE.jpg

 


 

Wagner A. Kamakura
Jesse H. Jones Professor of Marketing
Ph.D. University of Texas, Austin, 1983

Kamakura photo

Welcome to my personal page

Here you can see more of my research and the analytical tools I developed for teaching purposes.

Or you can get my papers and articles at GoogleScholar, SSRN or ResGate


Kamakura's logo   <= My FREE analytic tools for Excel
  are now combined into a single suite,
  which runs on 32-bit Office 2010 or newer

Here's some of the research I have done in Brazil


Brazilian Book  <= click here for details on my book (in Portuguese)
  about socioeonomic class and consumption in Brazil.

 





MG icon <=  clique aqui para baixar mapas e base de dados de potencial de mercado
       para cada CEP residencial do Brasil






Classe C icon <= clique aqui para baixar uma planilha com a população de cada CEP
      por classe socioeconômica